![]() “If we were to see a material positive inflection in app downloads or Premium subs (from higher gross adds or materially lower churn), we would alter our view,” they added. “To date, we have not seen a material positive inflection in app downloads or Premium subscriptions,” the Citi analysts wrote. ![]() Investors seemed to like the message, sending the stock up 31.76% in 2019 and 110.4% in 2020.īut now analysts are looking for the company to show the investments were worth it. The idea was that by bringing exclusive content to the app, the company could strengthen its advertising business as well as bring in Premium subscribers. It also spent what’s likely millions gaining the exclusive rights to stream celebrity podcasts, including those from Joe Rogan, Kim Kardashian West, Michelle Obama and The Duke and Duchess of Sussex. Since then, the company has acquired sports and entertainment news company The Ringer, as well as Megaphone, which will bolster its ad tech business. Spotify kicked off its venture into podcasting in early 2019, after acquiring podcast companies Gimlet Media, Anchor and Parcast. Spotify’s stock was down more than 3.5% in the premarket. The firm downgraded the stock to Sell from Neutral. ![]() “The cadence of Premium gross additions (through 3Q20) and app download data (through 4Q20) do not show any material benefit from recent podcast investments (that began in 2019,” the analysts wrote. Spotify‘s multi-million dollar bet into podcasting may not be working out, Citi analysts wrote in a note to clients Friday.
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